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About this E-book

Few initiatives have as big an impact on a company’s revenue as Partner Programs. Yet, the majority of programs remain under-optimized to extract their full potential. Partner programs have evolved significantly with the addition of new types of partners that offer value beyond sales such as system integration, implementation and consulting, to name a few. This necessitates rethinking the partner ecosystem and deploying solutions and processes that effectively leverage the entire partner ecosystem.

Topics Covered

An overview of Partner Programs and how they have evolved
Impact of Partner Programs on revenue and growth of SaaS/Technology companies
Summary of observations and learnings from talking to various stakeholders in the partner ecosystem on current state and painpoints
A Case Study highlighting Customer Experience with Partner Networks
What role partners play today and how they could contribute more
Tying Partner Incentives to Customer Success, while driving higher partner engagement